Welcome to Flare!
Flare is the confluence of all your business and customer data within the Zendesk Suite, transforming information from any of your software platforms into a 360° view of your customer that always tells the whole story.
Sounds good, right? But if that's still a bit too vague for you, you've come to the right place. This article is your introduction to Flare and explains how, why, and where you'll use Flare to bring your software stack integration to the next level.
What does Flare do?
Flare collects, processes, and distributes your data for easy use in the Zendesk ecosystem. Once in Zendesk, you can view and interact with your data in multiple locations like top- and sidebars and use it to enrich your Zendesk-native records. Flare is designed to be self-configurable and can be separated into three main components:
- Flare Bridge - A separate web location in which you can import and manage your files
- Flare Studio - A configurator within Zendesk to define how you want to display your data
- Flare App - The final displays of contextual data within the different Zendesk locations
The sum of Flare's components is greater than its parts though - it opens a nearly endless variety of potential benefits! Want to always show your agents working on a client's ticket what they ordered last? What their last invoice was? Which store is closest to their home? Flare got you.
To make Flare even more accessible, Faye is constantly releasing new sets of preconfigured industry-specific features that are addressing the most common pain points in a specific field.
Finally, Flare is the ideal platform to build upon if you're looking for customized data integration solutions for your Zendesk practice. With Flare as a base, Faye is able to fulfill your software vision quicker and more cost-effectively than most others.
How does Flare do it?
Flare was built for Sunshine, Zendesk's flexible CRM platform that stores information directly in Zendesk and lets users define custom objects. Flare makes Sunshine's capabilities tangible and transforms them into a UI that is intuitive and code-free.
To better understand the flow of your data before it arrives in the Flare App, here's a chart: